Arovia and its signature line, Arovia Essentials
At Arovia, our passion extends beyond creating clothing; we craft styles that reflect individuality, confidence, and the spirit of London. Established in 2002, we’re committed to designing men’s and women’s apparel that merges classic elegance with modern trends.
Collaborating with skilled designers and artisans from around the world, we bring you collections that inspire self-expression, embrace authenticity, and celebrate quality. Each piece is thoughtfully crafted to ensure comfort, durability, and timeless appeal.
Best Sellers
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Naomi - Elegant tailored watercolor print dress
Regular price $39.95 USDRegular priceUnit price / per$80.00 USDSale price $39.95 USD[%] OFF -
- 58% OFF
Nova - Elegant Strapless Dress
Regular price $49.95 USDRegular priceUnit price / per$119.95 USDSale price $49.95 USD[%] OFF -
- 58% OFF
Zoe - Dreamy Maxi Dress
Regular price $49.95 USDRegular priceUnit price / per$119.95 USDSale price $49.95 USD[%] OFF -
Davina - Pleated Maxi Evening Dress
Regular price $54.95 USDRegular priceUnit price / per$200.00 USDSale price $54.95 USD[%] OFF -
- 72% OFF
Ariella - Sophisticated Dress
Regular price $49.95 USDRegular priceUnit price / per$180.00 USDSale price $49.95 USD[%] OFF -
- 70% OFF
Mckenna - Stunning Flowing Gown
Regular price $59.95 USDRegular priceUnit price / per$200.00 USDSale price $59.95 USD[%] OFF -
Elisa - Elegant Wrap Maxi Dress with Flowers
Regular price $49.95 USDRegular priceUnit price / per$120.00 USDSale price $49.95 USD[%] OFF -
- 64% OFF
Blair - Graceful Flowing Dress
Regular price $59.95 USDRegular priceUnit price / per$170.00 USDSale price $59.95 USD[%] OFF

TAILORED FOR EVERY BODY - NOT JUST ANYBODY
Established in 2002, our London-based brand is committed to reshaping fashion on a global scale. We craft thoughtfully designed clothing that empowers individuals to express their true selves, offering style without limits.
Classic Dresses
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- 70% OFF
LETICIA - COLORFUL V-NECK DRESS
Regular price $44.95 USDRegular priceUnit price / per$150.00 USDSale price $44.95 USD[%] OFF -
LEERA – ALL OVER PRINT LOOSE DRESS
Regular price $39.95 USDRegular priceUnit price / per$150.00 USDSale price $39.95 USD[%] OFF -
VICTORIA - FLORAL PRINT MIDI HOLIDAY DRESS
Regular price $39.95 USDRegular priceUnit price / per$130.00 USDSale price $39.95 USD[%] OFF -
AMELIA - FLOWER PRINT CASUAL DRESS
Regular price $39.95 USDRegular priceUnit price / per$130.00 USDSale price $39.95 USD[%] OFF -
TESSA - TENTACLE PRINT SHORT SLEEVE DRESS
Regular price $39.95 USDRegular priceUnit price / per$130.00 USDSale price $39.95 USD[%] OFF -
AURORA - DANDILION PRINT MIDI DRESS
Regular price $39.95 USDRegular priceUnit price / per$130.00 USDSale price $39.95 USD[%] OFF -
- 69% OFF
MAEVE - MODERN SUN DRESS
Regular price $39.95 USDRegular priceUnit price / per$130.00 USDSale price $39.95 USD[%] OFF -
ZARA - SHORT DRESS WITH FLORAL DETAILS
Regular price $39.95 USDRegular priceUnit price / per$130.00 USDSale price $39.95 USD[%] OFF

We are offering free shipping throughout United Kingdom on all orders.

At Arovia London, you benefit from a 14-day return policy with a money-back guarantee, so you can shop with peace of mind.

If you have any questions, feedback, or concerns about your order, don't worry! Our customer service team is here to assist you.